Our pets suffer from many of the stressors that we do. And they can mitigate many of the adverse effects of inflammation the way we do, too.
Dogs can have gut problems, heart issues, diabetes and painful joints. Even seasonal allergies.
The starches and sugars found in most kibble (yes, even the expensive stuff) increase the inflammatory response and water consumption compared with pets fed a raw or cooked diet. Awareness of how chronic inflammation works in our fur-brethren is driving demand for anti-inflammatory products like ours.